Sherrilynne Starkie

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LinkedIn launches company pages | Sherrilynne Starkie

Sherrilynne Starkie

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. LinkedIn has added lookalike audiences to its ad offerings!

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Converting the profile was an easy fix and the company saw immediate gains.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. LinkedIn now lets you ask for a referral. And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. Listly by Sherrilynne Starkie. Follow List.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. Follow List. Embed List.

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