Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening. Conduct a competitive analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Buzz Marketing for Technology

MAY 9, 2012

Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.

Data 222

Data Sample Samples Survey 222

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 130

Brands How To Authentication Exercises 130

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” You can write 1000 words diatribes praising or bashing a company.

Compete 100

Compete Sample Samples Focus Group 100

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts.

Products 40

Products Social Media Focus Group Sample 40