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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.    Greta Gerwig's direction led this vibrant film not only to be the highest-grossing film of the year, earning $1.4

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. But from the get-go, Red Bull made it all about a certain mindset.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. Activating Influencers on TikTok.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. So, let’s assume you have a low budget and you’re not working with influencers. They always focus on a message, funny meme, or engaging challenge.

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4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Buffer Social

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Does your audience prefer videos or memes? It’s also easier to create since you’re filming elements of your regular operations.