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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

There is PPC, there is mobile, local, and of course the whole analytics side of it all. Now some companies, the smaller ones, can get away with just doing some of the above mentioned tasks and not doing others, and I might add, doing it well, but larger ones at the enterprise level cannot.

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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

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The Lance Armstrong Effect

Twist Image

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. I guess I shouldn’t be surprised though, misery loves company right? Media snackers just have pockets.

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Businesses Use Vine as a Creative Marketing Tool

Mindjumpers

The popular mobile app Vine created a new genre in social media called video microblogging. Companies spend big bucks and use powerful Hughesnet Gen4 Internet connections to stream product videos to the masses, but Vine is proof that a short web clip can make a huge impact as well. Company Culture Insight.

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An Introduction to Tumblr

Buffer Social

It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. Source Netflix : Media companies like Netflix thrive on the conversation that their content generates on Tumblr. What is Tumblr?

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