Josh S Peters

SEPTEMBER 16, 2009

Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. This one is based around the needs of companies. It’s about companies that can help you make something happen… I think I should be on that list Bonus links!

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Josh S Peters

OCTOBER 20, 2009

Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!

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ROI Social Media Metrics Loyalty 161

Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.

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Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 18, 2009

Setting up Social Media for Lead Generation and Acquisition If your company is already involved in social media then you should have your listening strategies and tactics in place so you know where your customers are and what they talk about. Watch the conversion rates to know how many people signed up or gave you their contact info.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

OCTOBER 28, 2009

Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. Storytelling.

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Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products.

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Social Media Lijit eBook Retail 100

Josh S Peters

FEBRUARY 22, 2013

Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. They want people to “Like” them on Facebook or follow them on Twitter.

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Statistics ROI API Analysis 159

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. And I think that’s a little sneaky.

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Twitter Case Study Lijit eBook 100

Josh S Peters

SEPTEMBER 29, 2009

Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. Well in your company you probably have people who represent the company in many ways. The good news is that they didn’t.

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Josh S Peters

OCTOBER 18, 2010

More companies should look at this approach and take note. It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be. That’s it.

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Applications LinkedIn Lijit eBook 125

Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. While I might have expected more from a brand whose parent company is so heavily engaged in social media (Fiskars) but it’s nice to see Brunton leading the charge with Gerber not too far behind.

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Social Media Brands Meeting Retail 100

Josh S Peters

MARCH 16, 2010

Who ever it is make sure they know what your company’s position and strategy is for online reputation management. PR Who is already handling your brand’s image? Is it every employee’s responsibility, a dedicated departments, or an agencies? However you split it, ORM is all about your Public Relations.

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Reputation Press Release SEO Lijit 209

Josh S Peters

NOVEMBER 16, 2009

My goal is to fill your brain with actionable knowledge and tactics that you can take back with you to your company or personal use. You will need to bring your laptop because we will be doing this stuff from beginning to end. You will also get a signed copy of my book just for showing up. Thank you for reading, hope to see you there.

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Social Media Lijit eBook Widget 100

Josh S Peters

APRIL 22, 2010

A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC. Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys.

Marketing 113

Marketing Press Release Skills Lijit 113

Josh S Peters

OCTOBER 16, 2009

All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter.

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Twitter Lijit Knowledge Base eBook 100

Josh S Peters

AUGUST 21, 2009

We wanted to create a practical guide book that can be used by anyone, any company, any size. We even have a section on basic SEO for your blog so you can take the advice we give and make the most of it. All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter.

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Lijit eBook Widget ROI 121

Josh S Peters

APRIL 21, 2009

I hope it leads to additional success for you and your company as well as positive reviews from authors! I was very excited to learn about this book from Jacob. Will RT it shortly on our @west17media and my @roger accounts. Cheers Roger /// Connect with West17Media on our Facebook Page - [link] Josh Peters Thanks, glad to hear from you.

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Josh S Peters

OCTOBER 11, 2010

At some point I might get back into the sole practitioner game, but as of right now, I really feel that I need the experiences and education that only comes from working in a day to day company environment. It's been nice knowing you.

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Josh S Peters

APRIL 16, 2010

But what about company accounts? Because it shouldn’t be about what your neighbor gets out of following or friending that person (or even if they follow or friend you back), it’s what YOU get out of following or friending that person. However I can see where you're coming from.

Twitter 142

Twitter Lijit eBook Widget 142

Josh S Peters

FEBRUARY 24, 2009

I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Much Much more and more to come I am incredibly excited to be working with this project, and to help manage the community.

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Lijit Consultant Project eBook 100

Josh S Peters

DECEMBER 4, 2009

Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. People are spending more and more time online so making the delivery of info, deals, etc more convenient and giving it to them where they are will always help the perception of your company.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

SEPTEMBER 18, 2009

Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

DECEMBER 22, 2009

But it will be a huge problem if they really implement things with the right law that backs up the guidelines. -Val All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter.

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Guidelines Facebook Applications Lijit 113

Josh S Peters

NOVEMBER 5, 2009

Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. However if you do make a mistake own up to it and then take action. Toyota did great at owning up to it, but that’s where it stopped. Which brings us to the next lesson.

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Flickr eBook Lijit Sites 100

Josh S Peters

JUNE 21, 2010

This is a guest post from Erica Brown Companies from mom and pops to multinational corporations are diving into, or at the very least, dipping a toe in to the pool of social media. From Facebook to Twitter, businesses are listening to their customers and joining the conversation. So what do these three companies have in common?

Social Media 159

Social Media Case Study Lijit eBook 159

Josh S Peters

APRIL 6, 2010

People will leave your conversation if it’s too confusing or if they are angry because you are talking down to them. Find the voice of your company based on the audience you are connecting with. Gone are the days when companies simply wrote a check to their ad agency (or yellow pages rep), then sat back and watched marketing “work”.

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Josh S Peters

AUGUST 17, 2009

Social media is a way to connect to hundreds and sometimes thousands of people all at once, and make them aware of your brand via conversations and communication. That’s where you’ll want setup a profile and start listening, then start making connections and joining conversations to bring awareness of your brand to users.

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Josh S Peters

JANUARY 4, 2010

At it’s core social media is a set of tools that help to promote sharing and encourage conversation. If you’re a smaller company and segmenting your accounts doesn’t make sense then you have options there as well. If you were to compare social media to a tool it would have to be a swiss army knife or leatherman.

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