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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this.

How To 114
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Company goals are the anchoring points of your marketing budget.

Marketing 127
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 100
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Although content management systems have become more SEO friendly over the years most still cause a number of SEO problems, including duplicate content issues. CMS issues.

Sites 105
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

So while it holds a lot of promise for better user interaction, figuring out a whole new platform, how to design for it and integrate our content management systems with it is going to be a big challenge for news organizations. What Horrible Things Did Time Magazine Do in 1964?

iPad 129
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Originally at: Blog Tips at ProBlogger.

Drupal 52
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3 Projects to Improve Auto Financial Services Websites

Idaconcpts

From making use of responsive design to improving the user experience to creating useful, link-bait time-sinkers, there are several specific steps that auto financial services companies can take to energize their sites. survey participants accessed the Internet via a mobile phone each week during that period. of the U.S.

Project 134