Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups. Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems. MORE >>

Whether we are talking about donors or customers,  it is about building trust that filters into an integrated marketing system with digital and traditional tools. Content. Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services. This can also pertain to content or how you use a specific social network. You are developing content in order to gain an order of trust with people in your area of influence. Tell A Story. MORE >>

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Solution: As a Result, Social Media Management Systems are Emerging Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once. Can Social Media really be managed in this way??? MORE >>

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. Five Content. Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community. Content MORE >>

In this post we look at seven harsh realities of social media unless you get your planning and strategy right – from nobody to read your blog, to users will not generate content. useful survey from global PR firm Burson-Marsteller looks at the ways in which the Global Fortune 100 companies are using social media. The survey highlights the ways in which these firms are using social media and is also insightful in terms of the tools and platforms (Twitter, Facebook, YouTube or a corporate blog) they are using. Image by Hilarywho via Flickr. MORE >>