Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Follow me on Twitter. And I would agree with that.

ROI 82

ROI Social Media Metrics Survey 82

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Content curation.

Skills 125

Skills Communities Collaboration Organization 125

Convince & Convert

FEBRUARY 8, 2012

Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. You can’t schedule community. Consider that stolen.

Communities 122

Communities Activities Conference Conversation 122

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. For you developers, what’s preventing you from getting this involved in the communities/platforms that you’re responsible for creating?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Jeff Esposito

JUNE 3, 2011

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data?

Journal 39

Journal Community Platforms Social Media Data 39

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Communities 137

Communities Wiki Yammer Forums 137

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 4) None of the following are community platforms: Wikis, Blogs or Forums. 4) None of the following are community platforms: Wikis, Blogs or Forums. Some things to do and not do.

Communities 117

Communities Groups Groups Social Media 117

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. Next to the use of social network sites you can also use proprietary community platforms. Micro-blogs, of which Twitter is the most famous, add an enormous dimension to this. Participate as a person and not as a company.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167