Buffer Social

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. For example, the course community Notion Mastery prioritizes growth through the learning journey of their evergreen course.

Communities 97

Communities Social Media Tips Education 97

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). How To Be The Jack Bauer Of Your Company (Adam Singer). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Marketing and IT share a common fear (Scott Brinker). Scott Brinker).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. Hypatia didn’t specify what response the other 29% gave.). And I would agree with that.

ROI 82

ROI Social Media Metrics Survey 82

Adam Cohen

JUNE 30, 2011

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Why or why not?

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. Demystify Content Marketing with Content Rules. image by Shutterstock , a Convince & Convert sponsor).

Skills 125

Skills Communities Collaboration Organization 125

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. April 2008.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

MARCH 8, 2011

software , vendors and clients alike have come to realize that these communities don’t just magically appear. Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager.

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness.

Communities 143

Communities Brands How To Forums 143

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye.

Facebook 167

Facebook Consultant Social Media Sites 167

Sprout Social

AUGUST 2, 2022

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. It’s no surprise then that marketers’ top goal when working with creators is to reach new audiences. Companies like Meta are taking notice. There are few passive observers in a community.

Communities 111

Communities Social Media Community Platforms Platform 111