Jeff Esposito

JULY 12, 2012

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. Once you have that, head over to the social side and plan out how you’ll grow a community from there.

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Social Media Communities Organization Examples 43

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Ability to Communicate. Knowledge of the Business.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Many of you may be asking how you can track dollars from social media.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. I will also be on hand to discuss how we do things at Vistaprint.

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Lithium Case Study Forums Conference 33

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

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Klout Journal Reputation Education 26

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. Social media and food are very closely connected. Tell your friends!

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

JANUARY 8, 2012

On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact.

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Sample Samples Conference Report 46