Remove Communities Remove Reference Remove Retail Remove Sentiment
article thumbnail

Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 63
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Artificial Intelligence refers to the simulation of human cognitive functions by machines. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. What is AI?

Patterns 116
article thumbnail

Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

Instagram 117
article thumbnail

Surprise and delight: What it is and brands who get it right

Sprout Social

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The online pet retailer Chewy uses surprise and delight to help grieving pet parents. Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing.

Brands 95
article thumbnail

Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

The series features stories of regular Americans who stood up to make a difference in their communities. They received 100% positive sentiment from their audience. Even though the video itself did not garner a negative reaction, some viewers saw it as a reference to the inclusion of gay and transgender customers.

article thumbnail

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%