Keyhole.co
OCTOBER 26, 2023
Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Rather, their engagement strategy is to create and post striking content, particularly videos and graphic posters, that keep audiences coming back for more. Take their Chanel Connects campaign, for instance.
Adam Cohen
AUGUST 24, 2010
The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Post this to Posterous.
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Convince & Convert
OCTOBER 11, 2013
This week: From ExactTarget , a free downloadable poster called The Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Do Your Followers Know the Background?
Buffer Social
JUNE 6, 2022
The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.
agora pulse
JANUARY 25, 2021
What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.
The Marketing Blog
JUNE 17, 2008
Yellow, Red You can checkit out at [link] Reply Sam June 18, 2008 at 8:16 am Think, both the above posters have just blindly posted without indepth knowledge on XTees.Com … First of all as the CEO of XTees.Com, I would rubbish any comparision of XTees with Myntra (or) any other customisation sites.
Twist Image
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.
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