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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Here are some features of Chanel’s marketing strategy: 1. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising.

Fashion 52
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Post this to Posterous.

Company 231
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

Posterous 126
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A Straightforward Approach to User Generated Content that Connects

Buffer Social

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

UGC 71
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Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

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Xtees.com - A Unique t-shirt selling hub

The Marketing Blog

Most importantly if you don’t get a t-shirt of your choice you can always return it back to Xtees.com Marketing Xtees.com gets a lot of repeat customers and its marketing efforts are essentially restricted to offline tactics. So I guess now since there are new players in the market which can force xtees to improv these areas.

Web 2.0 100
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The E-commerce Tipping Point

Twist Image

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106