Communities Message Boards MySpace Sites 
Webbiquity SMM
NOVEMBER 2, 2010
Explain your goals and establish clear guidelines for any mention of the company on social media sites. You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Instead, they want to connect.
Buzz Marketing for Technology
NOVEMBER 10, 2008
They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation†Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Convince & Convert
APRIL 1, 2010
A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site. At a minimum.
Convince & Convert
APRIL 28, 2010
Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.
Convince & Convert
SEPTEMBER 21, 2010
I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!
Viper Chill
OCTOBER 26, 2009
If you’re lucky, the top sites in your industry will be bloggers. Even if you’re not going to start a blog, authors of these sites are very often the influencers online and with real people behind them, you have someone to engage with. If there are tons of blogs in your niche, would people benefit from a forum?
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