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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Instead, they want to connect. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community.

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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market. I am already doing that. I’m a mess huh. What says you?

Forums 76