SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities.

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

SocialFish

OCTOBER 12, 2010

In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Lurker? Tags: Association Case Studies Open Community Presentations. The Digital Extrovert?

Lurker 162

Lurker Case Study Study Conference 162

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167

Feed Feedly Metrics News 167

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Hootsuite

SEPTEMBER 27, 2021

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Watch as we showcase the contributions of @Demitrios_ , a community moderator who creates safer spaces for everyone.

Products 145

Products Social Media Brands Meme 145