Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

Communities 141

Communities Content Jive Meme 141

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Dave Fleet

JULY 5, 2010

Jive Software. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Sprout Social

OCTOBER 24, 2022

Communication ?Writing Community Management ?Strategic What do you think are the most important metrics for measuring ROI on social media? Social media works when it’s about relationships & community. 9 skills every social media manager must have. ?Communication Creativity ?Customer Customer care ? Data analysis ?

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Webbiquity SMM

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. And yet—there were 5.3 iMedia Connection ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Several people I know who live in the developer or entrepreneur world frequently checked in on Gowalla at panels and parties that I had never heard of, and were completely off my radar.

Social Media 127

Social Media Strategy Conference Eventful 127