Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. Change can be good.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Pay attention. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 14, 2012

We talk a lot about community in this industry, and that word is often horribly abused. In Michael’s case, though, he really was part of a community – both online and off. The impact of his passing on his community can be seen with a simple Twitter search for his name , as tributes pour in from around the world.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. Change can be good.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Pay attention. Analytics Drives News.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”.

Conversation 277

Conversation Metrics Social Graph Sentiment 277