Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. CoinMarketCap takes a deep dive into a dog-related meme cryptocurrency, named Baby Shiba Inu. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Growing Twitter community by 15% YOY. Use this feature to discover conversations that are important to your community. Let’s get into it.

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144