Is Your Attempt at Inclusion an Insult?
Waxing UnLyrical
AUGUST 4, 2011
The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).
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