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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Instead, they want to connect. Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I There’s an example here.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. For example, the most important mentions, best posting times and identifying trolls. Glean.info. Pros: Intuitive user experience.

Tools 98
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. This is a post that looks at some of the high performers and gives examples on how you can do the same. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more.

Marketing 264
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. See an example at the bottom of this post (the little squares that animate when you put your cursor over them). So, I took a personal inventory and created this overview of the 39 social media tools I use daily.