Remove Communities Remove Education Remove Focus Group Remove Groups
article thumbnail

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Leverage this highly engaged focus group for feedback. Harness employees who are already sharing.

Survey 126
article thumbnail

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

Survey 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

To see marketing differently, we need to turn the spotlight on social

Sprout Social

We threw out most of the campaigns we had planned in order to prioritize more educational, supportive content. We hosted a digital event knowing our customers needed community and a network of support. What are the necessary steps we need to take to help them navigate this incredibly hard change?”.

Marketing 135
article thumbnail

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Get more content like this, plus the very BEST marketing education, totally free.

Survey 60
article thumbnail

Seven Ways to Use Social Media for Business

Webbiquity SMM

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.

article thumbnail

The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) If you’re speaking to only one group, you’re excluding countless others.

Campaign 138
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133