Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

APRIL 12, 2012

Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. Eric : Ah yes, indeed. Call centers and whatnot.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 130

Social Media Consultant Health Care Questions 130

Hootsuite

SEPTEMBER 16, 2022

Social listening also provides important opportunities to engage with your target audience. It’s a good way to connect with engaged communities where they already talk about your niche. Benefits of social media listening tools. Benefits of social media reporting tools. Integrate social strategy with your CRM.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. SM is here to make communication more human, scalable and actionable. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. It wouldn't have happened before social media and web reviews I don't think. How can I help you?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 128

Social Media Strategy Report Buy 128