Convince & Convert

JUNE 24, 2010

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. RT @jaybaer 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Mike Shaw Good Points!

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FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

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FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

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AUGUST 19, 2010

The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Im Jay Baer.

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Social Media Strategy Tourism Social CRM 142

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APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Content without community, without approachability, without humanization and kinship is ineffective. Now, Kodak is creating their own content that looks and feels quite similar.

Content 125

Content Marketing Consultant Social Media 125

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MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Im Jay Baer.

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MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. Your LInkedin page.

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MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Trade show.

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MAY 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Policies Consultant Social CRM 155

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AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

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Social Media Strategy Travel Team 116

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side. Thanks for the help. Im Jay Baer.

Social Media 120

Social Media Strategy Consultant RSS 120

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JUNE 2, 2010

At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. Social curation at work. link] [link] Håkon Kalbakk NO Kul video og nyskapende marketing RT @henriettehedlov: Liker du hvordan jeg ser ut i disse jeansene?

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Social Media Strategy Curation Privacy 134

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AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results? What do you think? Does that make sense?

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APRIL 6, 2010

How much photo and video content appears? Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Take your top keywords (including your company name, product name, etc.) Content from your competitors?

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Brands Content Social Media Consultant 145

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JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? link] by @jlysne on #convinceandconvert [link] Grow Socially Get your act together! Clarke Organize your social media mgmt. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Consultant Strategy Organization 141

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APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. If you are a manager of people, or just want to be a better communicator, I highly recommend this app. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 113

Social Media Strategy Influencer Education 113

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JULY 28, 2010

link] [link] KeelySaye RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Kenneth Westling Forget the hard sell and try being helpful instead [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. It is all about SERVICE for them. But what about entertaining? Im Jay Baer.

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Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 151

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SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Im Jay Baer.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

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MySpace Facebook Social CRM Consultant 137

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FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want to tell you what we think about your products, services, articles, videos, audio, etc. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 139

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

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SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical. Im Jay Baer.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Social CRM The new telephone. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 For a two minute video about guitar repair.

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Social Media Foursquare Consultant Airlines 129

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APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I use my iPad instead of my iPhone, not instead of my MacBook.

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iPad Content iPhone Wireless 137

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AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Jay makes a good point…"A negative comment at least gives you the opportunity to find it, l…[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Comments Course 132

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AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability.

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CoTweet CoTweet Analysis Consultant 117

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But video blog posts?

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Social Media Strategy Energy Consultant 148