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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Community building Monitoring your social mentions is a great way to talk to your audience.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov. 18, 2024.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

You’re in a much better position if you catch and resolve a disclosure of PHI on social media before a complaint is filed. FAQs about HIPAA and social media Is becoming Facebook friends with patients a violation of HIPAA? It is not strictly speaking a HIPAA violation to be Facebook friends with a patient.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Which drove the highest engagement?

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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Get started with a Sprout demo today!

Review 90
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The role of artificial intelligence in business in 2024

Sprout Social

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

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