Remove Communities Remove Cost Remove Health Care Remove Social Media
article thumbnail

How to Survive this Crisis

Proactive Report

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Plan Ahead. They will be will be watching.

How To 90
article thumbnail

Proving Value vs ROI in PR

Proactive Report

Avoiding or cutting costs in areas like R&D, customer service, support and advertising. Here’s one example of how it is being done in the health care sector. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Build an engaged community.

ROI 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

According to Dholakia, the results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions.

Study 155
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The blog will remain the same. Definitely.

article thumbnail

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207
article thumbnail

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Benefits of social media in healthcare. Raise awareness.

article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. The Most Trusted Social Media Tool for Healthcare Create and publish posts.