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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. This has implications for several functions within companies: Sales.

Sysomos 273
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms.

Survey 225
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Sysomos Acquired By Marketwire

Dave Fleet

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Most natural links generally are linked to your website or company name. Social Media ROI. Measuring Social Media Influence. Best links are from trusted sites with proper anchor text.

ROI 114
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. To us, that lack of results has more to do with siloed communications and a failure to integrate all marketing disciplines together. Geoff Livingston: Usually, it’s the company.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105