Direct Marketing Observations

article thumbnail

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. I find it amazing that adults view the ability to freely and anonymously comment on any story, as a green light for stupidity and hate. You’re weak because you hide behind a computer to make your anonymous comments.

Comments 138
article thumbnail

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Throughout all the major social media platforms and channels of course. Clothing retailer Gap decided to change logos.

article thumbnail

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. Do you see a recurring theme here?

article thumbnail

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? Do some of the following questions and comments sound familiar? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Comment on YouTube.

article thumbnail

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. Note: I’m also including hyperlinks to sites that add more value to how and what you will do with these tactics.

article thumbnail

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138