Dave Fleet

JULY 26, 2010

Here are 57 61 great social media policy templates and resources to use when building your own. thanks for the suggestions in the comments!). Comment Policy. Other Social Media Policy Resources. Tags: best practices social media guidelines policies resources. Social Media Policies and Guidelines. Mayo Clinic.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. Most brands neglect to set expectations through guidelines, commenting policies etc. The 8 Success Criteria For Facebook Page Marketing.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

MAY 24, 2011

Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth. The more I examine it, SOV as a metric distracts from the outcomes, is potentially misleading in and of itself, and provides little information value relative to the resources required to collect it.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

SEPTEMBER 14, 2011

You need to figure out your company’s voice; your rules of engagement (and several companies have published their verisons; here are 57 sets of social media guidelines and resources to get you started). Let me know what you think in the comments below. If people trust you, they will do business with you.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 28, 2013

There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. I’d love to know what you think, though – let me know in the comments below.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Two-way interaction is here to stay.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JANUARY 4, 2011

I came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like. Don’t be afraid to draw on internal resources or agency support to get the work done.

Social Media 402

Social Media Activities Issues Guidelines 402