Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. You may be wondering why we chose a Facebook Group instead of a Page?

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Twist Image

MAY 15, 2011

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. facebook group. online social network. peppers and rogers group.

Social CRM 85

Social CRM Marketing Groups Groups 85

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The way to do this practically is to borrow a technique from social media and use tagging. and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Almost as valid as an anonymous “guest&# comment on a blog questioning my credibility? He’s on the road now on the UnMarketing book tour of 30+ cities. I don’t think it does.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Mike Corak Thank you for the comment! Mike Corak Thank you for the comment!

Social Media 141

Social Media Strategy Consultant Blogger 141

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. While many organizations have got social media religion, there are many others still swimming against the stream. Okay folks, the comments are yours.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 5, 2010

Please thank them for their contributions with your attention, comments, and tweets. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It would mean a lot to me – and to them. Thanks @jaybaer! #fb Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Thanks for comment Kyle. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But really, there’s not much point in that.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 13, 2010

Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media allows big companies to act small again.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 27, 2010

The comments are yours. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Check it out and let us know what you think in the comments, won’t-cha? I’m a big fan of these guys.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Im Jay Baer.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Content from your competitors?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. If you can type a sentence, you can relate to people on Twitter and Facebook. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122