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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Marketing designs campaigns for products, services, and events.

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Link Love Monthly: Best of September 2010

SocialFish

Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM? Seniors Presence on Social Media Doubles (Socialnomics). How Participatory Cultures Are Changing Conferences, Events And Associations (Jeff Hurt). As Enterprise 2.0 associationTECH).

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

Many many students of mine over the years have mentioned Sharepoint as their internal, enterprise based intranet service with collaboration features. One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off. . Event: Australian Institute of Company Directors AICD social media (5).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. Shirky is realistic in his assessment of collaborations strengths and weaknesses.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In short, collaboration and adoption need to go up and down, not just side to side. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. the ideal environment is one of collaboration and achieving high-level objectives. IT projects.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.