Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

So if you’re looking to activate, inspire and collaborate with your employees, customers or potential customers, be extremely clear on the motivations of WHY someone would advocate on your behalf. Features and benefits are not what make people stand in line for hours on end.

Cost 161
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Collaboration supports successful campaigns

Akamai Marketing

Collaboration is a sign of strength, not weakness and we can make each other and our clients even more successful. In fact, social media in itself IS collaboration. So when you find your chief: Despite that wide range of professional backgrounds, social media professionals tend to be very collaborative. What do you think?

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Why I’m not writing about Google+ yet.

Akamai Marketing

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters.

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Creating A Movement That Matters

Akamai Marketing

The idea and the collaboration of said idea almost always takes place offline. Decide which is your most valuable resource. Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread.

Chemicals 100
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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Which comes first social media or social media culture?

Akamai Marketing

Collaboration. Control is paternalistic, suffocating, obscure, the exact opposite of empowerment which is collaborative, open and illuminating. The internal aspect should focus on communication and training with an emphasis on transparency and collaboration. Social is about openness and inviting collaboration.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. From Blogger to Author? I’ve considered several books over the years. I’ve said many times that having a blog is a brutal task-master.

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