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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. Randy Pausch , a former lecturer at Carnegie Mellon, inspired not only students in his class but the world in his last ever speech before he passed away from pancreatic cancer. Inspiring videos, too, can be viral.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Let the community know who you are.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually. It’s a must read for any PR professional moving into or active in this space.

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

&# What they didn’t take into account was the fact that a majority of their users were of the Silent or Baby Boomer generation, they were academic researchers who were rewarded for individual published works, and they were very aware of copyright and intellectual property rights. They need to first learn how to walk.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Through bad reviews, forums, and a threat of a class action suit organized through a website, HTC listened and now the consumers got what they wanted – a software update is promised for the end of March. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community.

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Social media guidelines are also different from community guidelines, which set the rules for public engagement with your account or group. To combat online abuse, the Royal Family shared its own community guidelines last year. Make sure to reference your social media policy, social media style guide, and community guidelines.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. It doesn’t end after you hit “publish.&#