Remove influence
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. Love how easy it is to read and interpret.

Postrank 134
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Influence of a fan or follower (their fans and followers). Facebook Wall Interaction. Views (videos, ads, rich images).

Analytics 350
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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229
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The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Optimizable Metrics instead of Happenstance.

Metrics 128
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233
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How does your brand look on social media?

Janet Fouts

Postrank Analytics. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. 2010 SEO Trends.

ROI 114