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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

After the data is extracted from social networks it will provide us with valuable insights into strategies and tactics competitors use in their marketing campaigns and activities. This means that there are more than 15 million users that could be targeted during upcoming marketing campaigns because they show an affinity to their competitors.

Data 68
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. If you need more of an ego boost, try TwitterGrader. Proclaim Messenger.

Tools 206
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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Using the software, you can measure the results of your social media marketing campaigns. Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Influencer Monitoring. Sales Leads.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

Tools 170
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334