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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. Crafting an effective business email is both an art and a science.

Tips 216
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. But crafting an effective business email is both an art and a science.

Tips 178
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156
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Marketing Automation Discussion at SFAMA

Janet Fouts

It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. Each level of the campaign needs to have messaging relative to where the prospect is in the campaign. What worked for one demographic may not work for another, and what fails for one group may be successful for another.

Marketing 134
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Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line.

Privacy 107
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone. For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns.