Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Best practices maximize marketing ROI. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Media ROI.

ROI 114

ROI SEO Social Media Tips 114

Hootsuite

JUNE 28, 2023

links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI. URL shortener. link shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JULY 6, 2023

When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams. Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 132

Data Social Media Metrics Analytics 132