Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 121

Strategy Brands UGC Marketing 121

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #2: Influencer Relationships with Brands will be Strategic and Less Transactional. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. What does UGC mean? It’s another metric of efficiency for brand ad campaigns. It’s what you strive to beat with each new campaign. What does Trending mean in social media?

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

UGC 75

UGC How To Compete Apparel 75

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually.

Engagement 110

Engagement UGC Facebook HootSuite 110

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Building a profitable TikTok presence is not limited to jumping on trends and posting creative content. Analyze audience data to gauge their interests and favorite trends.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

DECEMBER 15, 2021

Plus, if you hop on the right trend at the right time (or even better, start a trend) you may end up acquiring a lot of new customers. Hop on trends and challenges. Simply look up trending hashtags , music and videos, and join in. It’s no secret that brands love user-generated content (UGC).

How To 131

How To Hashtag Influencer UGC 131

agora pulse

JANUARY 14, 2020

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Pulse selected 18 influencers for the campaign, with a focus on diversity, such as YouTuber Louie Castro and Noah Murphy.

UGC 139

UGC Hashtag How To Meme 139

Socialmedia.biz

JULY 8, 2020

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. With a content calendar, you’ve tracked what holidays and special events you can build content around as well as any sales and promotions. Show Off User Generated Content.

Social Media 179

Social Media Tips Hashtag UGC 179

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. Use potential hashtags Now, let’s talk about hashtags campaigns.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

APRIL 13, 2021

An emerging trend your brand can choose to adopt is relief, advocacy, and a charitable mindset. . Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Extended payment and return windows .

Brands 95

Brands UGC Apparel Discount 95

agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Send alerts about cancelled events, time sensitive offers and emergency notices. In 2019 and beyond, I expect social media networks to jump on the trend incorporating voice search into their offering. Takeaway: Invest in UGC. Can you help?

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. How to Tap Into These Trends. How often will you curate UGC? The Age of Influencer Marketing.

Influencer 52

Influencer UGC Content Marketing 52

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. But not Burger King!

Engagement 52

Engagement Social Media Strategy Meme 52

Pixlee

JANUARY 12, 2022

Brand campaigns have always been about the long term, but building community is even more about patience and time. Your employees should have the tools and training to spread the word about your brand through social media and events. Make Use of User-Generated Content (UGC). How to Build Community Around Your Brand.

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

JUNE 24, 2020

Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. In events like COVID-19, your audience will be an effective barometer that guides your new focus. Listening can also help your brand stay a step ahead of a brewing crisis.

How To 124

How To Social Media Management Metrics Team 124

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

UGC 52

UGC Marketing Influencer Authentication 52

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. What’s your equivalent of admiring the view from above?

Apparel 133

Apparel Fashion UGC Campaign 133

Pixlee

FEBRUARY 14, 2018

Personalization is one of the most important marketing trends in 2018. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. It is also possible to create galleries associated with a particular season, holiday, or promotional event. Personalized Experiences.

UGC 68

UGC Curation Authentication Education 68

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . Instagram Aesthetic Trends #1: Treat Your Grid Like Your Home Page .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Buying fake followers and likes to boost one’s optics as an influencer have previously plagued the space, and can result in poorly executed and unproductive campaigns. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise?

Influencer 77

Influencer Authentication Metrics ROI 77

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks. Jump on trends. Product launches.

YouTube 136

YouTube How To Authentication HootSuite 136

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

Brands 55

Brands Meme Trends UGC 55

Keyhole.co

OCTOBER 20, 2023

Hold an event, workshop, or social initiative, and invite local news outlets to cover it. Take a cue from Glossier and repost UGC on your profile and stories. Running genuine contests and giveaways You can start a challenge, content, or giveaways and optimize them with campaign-specific or branded hashtags like Cactus’s post.

Instagram 59

Instagram Badge Authentication How To 59

Ignite Social Media

MAY 4, 2020

82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 104

ROI Analytics Influencer Campaign 104

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #2: Highlight Trends and Topics. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

Instagram 75

Instagram How To Curation Fashion 75