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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

Campaign 154
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Doing so attaches the lead to a campaign. Note: Never let your CPC campaigns go unattended for an extended period of time.

Metrics 112
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. For example, you can take a blog post you wrote a couple of months back from your website and create LinkedIn posts by breaking it up into smaller parts so your audience can easily digest the content.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. For example, you can take a blog post you wrote a couple of months back from your website and create LinkedIn posts by breaking it up into smaller parts so your audience can easily digest the content.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Embedded in External Websites and Apps: How often viewers watched your video when embedded on another website or app that embeds your videos (see example below). To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). The Traffic Sources Report.

Analytics 139
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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145