Sherrilynne Starkie

OCTOBER 25, 2018

The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. It should be included as part of all Facebook campaigns. It will have visual communication features like Camera at the top so users can easily capture and share selfies. Features are being rolled out in phases.

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News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 29, 2014

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. 7 Analytics Tools to Track Local Campaigns. I think I played the part well.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

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Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. However, the new function does make it a lot easier to find and understand the focus of conversations taking place.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JANUARY 30, 2016

Initially this test will support campaigns driving website clicks or conversions, or video views. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. Businesses can also star and filter conversations to come back to messages for follow up. May 09, 2018.

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Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. At Thornley Fallis we believe tracking resonance makes more sense.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. I really didn’t get it.

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