Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. The Duty to Represent Authentically.
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Beyond searching for branded keywords and phrases, consider checking your social inbox for direct messages that contain constructive criticism.
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Sprout Social
JULY 6, 2020
As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Spread the word.
Pixlee
DECEMBER 31, 2018
To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. A niche that’s rather difficult to promote is construction. Whether you choose a video campaign or a taste-testing event, always keep your client’s goals in mind.
Pixlee
JUNE 15, 2020
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.
SocMed Sean
MARCH 10, 2022
The most common industries utilizing the platform are information technology and services, hospital and healthcare, construction, education management, retail, financial service, accounting, computer software, auto, and higher education. LinkedIn Measurement Is Robust And Campaigns Can Be Adjusted Easily.
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