Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . The AdCouncil has created multiple campaigns that highlight gender, sexual orientation, and racial diversity such as Love Has No Labels.

Authentication 91

Authentication Brands UGC Construction 91

Pixlee

JUNE 15, 2020

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Spread the word.

Strategy 144

Strategy Social Media Organization Education 144

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40

Brands Retail Apparel Fashion 40

Later

MAY 29, 2020

He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

Communities 78

Communities Instagram UGC How To 78

Later

MAY 29, 2020

He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

Communities 60

Communities Instagram UGC How To 60

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. These campaigns help Starbucks generate excitement and engagement among its followers.

Campaign 52

Campaign Social Media Strategy Hashtag 52