article thumbnail

How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.

article thumbnail

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40
article thumbnail

5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

Strategy 145
article thumbnail

How to Build a Strong Instagram Community

Later

He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

article thumbnail

How to Build a Strong Instagram Community

Later

He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

article thumbnail

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. A customer orders a kit that is then delivered to their site to be constructed.

UGC 40