How Brands Can Approach Authenticity, Diversity, and Pride
Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.
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