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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. Let me know in the comments below! But is it a trend?

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. It’s another metric of efficiency for brand ad campaigns. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. Let me know in the comments below!

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. This is the best place to start with a new campaign or product. Once again, this is available for Sales campaigns using the Website conversion location and “maximize value of conversions” performance goal.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down?

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10 Ways to Optimize a Paid Search Campaign

BeingOptimist

If yes then you must know about the Paid Search campaign. The days of a paid search campaign pushing users to shop for your wares have long ago passed, for the brands to circle back to at least one central acknowledgment! This can make your time more utilized with the PPC campaign! Considering the Limited budget campaigns.