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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. What does CPC mean? CPC stands for Cost Per Click. It’s another metric of efficiency for brand ad campaigns. What does CPA mean? CPA means Cost Per Acquisition.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down?

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Total Number of Comments: How many comments a post has received. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Total Shares: The number of times the post has been shared.

Analytics 154
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 150
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. CPC across all industries. CPC in apparel to a high of $3.77

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Social Media Marketing Guide: Facebook

Little Web Giants

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Moderator : Can also send messages as the page and respond to and delete comments and posts. Campaign Level. and it also must be at least double the cost-per-click (CPC) bid.