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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Focus on Metrics: Do you know which social media platform your customers are coming from? Business Strategy. Social Media.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Craft a careful strategy to gain notice from the big fish in your industry. Wait, what? Don’t Think International. Take What’s Yours.

Content 72
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. Guess what?

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

At that time I had a lot of work, writing for other blogs and for mine but it was very helpful because I learned how to write for search engines (on-page SEO) and a ton about keyword research. For SEO consultants: Buzzstream , SEMRush , AHrefs , SEOcockpit , Long Tail Pro. I invested literally ALL the money I earned into my website.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. Immediate conversion events. Doug Kessler.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted.