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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Focus on Metrics: Do you know which social media platform your customers are coming from? Business Strategy. Social Media.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Craft a careful strategy to gain notice from the big fish in your industry. Wait, what? Don’t Think International. Take What’s Yours.

Content 72
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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. Your blog titles are inarguably the most important component of your content in our social media-driven world. They determine whether you’ll gain clicks, readers, and shares. Use Excerpts Throughout Your Website.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. Would you really want to become another Lois Whitman ?