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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

Content 72
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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. When people are looking for Tweets on a certain topic, they search popular industry hashtags.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. You could find yourself running out of ideas, especially if you’re in a relatively boring industry or quickly exhaust your well of most-common customer questions.

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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Choose keywords related to your industry. Finding Prospects.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Of course, it doesn’t hurt to have sat next to you, Tamar, at enough search industry conferences to know you don’t blog about plants. Let’s do it!

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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.