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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. BuzzStream. BuzzStream offers nice functionality in this area. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. I’ve just started using it but it seems to work well. Contact Management.

Blogger 196
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? Content: Is your competition heavily promoting their own content offers and articles, or giving equal share to other content creators in the industry? Is their customer base growing? Channels of Distribution: Do they have a blog ? Email Marketing.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Craft a careful strategy to gain notice from the big fish in your industry. How do they do it?

Content 72
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How to Increase Your Twitter Impressions Organically

Sprout Social

A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. When people are looking for Tweets on a certain topic, they search popular industry hashtags. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Buzzstream Founder Paul Mays recommended at Content Marketing World 13 that bloggers spend time “harvesting” – that is, asking for backlinks when their work is mentioned on other websites. Ask for What You Want. There’s a sad little secret about blogging long-term, and it’s that it doesn’t necessarily get easier as you continue.

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Social Media Outreach for Beginners

Sprout Social

Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. Choose keywords related to your industry. The easiest way to start is to find chats in your industry and become a regular participant. Buzzstream. The easiest way to do this is with a tool like Buzzsumo.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Of course, it doesn’t hurt to have sat next to you, Tamar, at enough search industry conferences to know you don’t blog about plants. Let’s do it!