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Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. Choose keywords related to your industry.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Of course, it doesn’t hurt to have sat next to you, Tamar, at enough search industry conferences to know you don’t blog about plants. Let’s do it! Answers Yahoo!

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. You can connect with Kelsey on Twitter , G+ , or LinkedIn.

Strategy 150
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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Feedly is an excellent tool that allows you to collect and read content from all your favorite industry blogs or news sites in one place. BuzzStream. Let’s look at some numbers. billion one. Create multiple keyword lists. AgoraPulse.

Tools 40
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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. It’s worthwhile to consider sharing your Business content on LinkedIn or publishing posts directly to this platform.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

B2B 318